This article will help you take advantage of the features available in BranchUp PRO by updating your profile information and BranchUp Connections.


TABLE OF CONTENTS


STEP 1: UPDATE AGENCY DETAILS

  • Go to Profile Info (gear icon)
  • Select Agency Details




If you are using Calendly, Google Calendar or Office365 Appointment Booking calendars, insert the link here. It will be displayed in your BranchUp Marketing for clients to book appointments with you.



ADD HASHTAGS

Hashtags are a great way to attract new clients who do searches by travel type, destination, or other parameters. For instance #accessibletravel


  • Add your hashtag words or phrases
  • Check the box for each Social Media platform to include your hashtags




STEP 2: UPDATE YOUR DESTINATION AND TRAVEL PREFERENCES

This will help you save time as the AI Post generator looks to these fields when you create a new Post using AI


  • Select Seller Information


  • Use the drop-down to update fields for top 3 destination/regions
  • Use the drop-down to update fields for top 3 types of travel you book



STEP 3: REVIEW YOUR BUSINESS CARD

This section shows how your logo and signature appears on landing pages, e-mail marketing, and Reels

Note, this section is view only. To make changes, update the appropriate section of your Profile Settings

  • Select Profile
  • Select Business Card
  • Review the accuracy of the information you entered in your profile





STEP 4: UPDATE AI POST GENERATOR SETTINGS 

  • From left Navigation Menu > select AI Post Generator



  • Select the gear icon AI Settings


  • Select Voice Tone and Writing Style from drop-down menus
  • Select the checkbox include Agency Name (as listed in your Profile > Agency Address)
  • Select the pencil icon to edit the top 3 Destinations

NOTE: The Destination Choices are what was updated in Step 4 under Profile > Seller Information



STEP 5: CONNECT YOUR INSTAGRAM PROFILE

  • Navigate to Your BranchUp Connections section
  • Select Connect to the right of the Instagram logo


Follow the instructions in these Support Articles to complete your Instagram connection.

  • When using a Web Browser - follow the steps in this Article
  • When using the Instagram App - follow the steps in this Article



Step 6: (OPTIONAL) ADJUST POST FREQUENCY


The computer Algorithms used by Social Media Platforms determine what individual people see in their feed by showing content that is most meaningful to them. 


In fact, this Facebook Posting Tips article from Facebook's support page encourages you to post frequently and that "you don't need to worry about spamming your fans or followers provided that the content you post is new and high-quality."  Which of course, BranchUp content is.


If you want to take a deep dive, this article Our Approach to Facebook Feed Ranking explains in more depth how feed ranking works. For a simpler explanation, just watch the video on the page. 


  • From left Navigation Menu > select Post Frequency
  • Select Auto Frequency to follow the automated BranchUp schedule (Recommended)
  • Select Custom to adjust the schedule to your liking