To get the best results, we recommend personalizing your posts to reflect your voice and better connect with your audience—simple edits to captions or hashtags can go a long way. Facebook and Instagram prioritize content that sparks engagement and meaningful interactions. BranchUp’s curated posts are designed with that in mind, helping you stay active and relevant across both platforms. Cross-posting between Facebook and Instagram is supported and can boost visibility, especially when your content resonates with your followers.
Facebook’s algorithm favors content that encourages genuine engagement, such as comments, shares, and reactions, while prioritizing posts from friends, family, and groups users interact with most. Regularly posting relevant and interactive content increases your chances of appearing in your audience’s feed, helping you build stronger connections and visibility. Check this video for a simple explanation.
