BranchUp is a Meta-approved platform that automates personalized social media marketing for travel professionals. Instagram integrations, including reels and posts, are only available with a professional account, not personal ones.


Step-by-Step Guide

Follow these mobile app steps to convert your Instagram personal account to a professional:


  • Open the Instagram app and go to your profile.
  • Tap the three-line menu in the top right.
  • Select Settings and privacy > Account type and tools.
  • Tap Switch to professional account.
  • Choose Business (ideal for travel agencies), then tap Next.
  • Add contact info (email/phone) and complete setup.

Source: help.instagram.com


Next Steps for BranchUp

In your BranchUp dashboard, navigate to Your BranchUp Connections on the left menu, click Connect your Instagram Account. PRO membership enables this feature alongside AI post creation, LinkedIn post, and bi-weekly Client Newsletter.